SEO - Search Engine Optimization
Search engine optimization (SEO) tools, techniques, and best practices can be applied to your web site to help reach your goals for the web site. With a good and consistent approach and persistence, you can expect to
- rank higher in search engine results for keywords that your visitors use to find you
- attract more visitors to your web site
- convert more visitors into customers
- increase lead generation or sales, depending on your goals
- create a broader understanding and more favorable reputation of your organization or company
- reduce costs and improve performance of any PPC adverting campaigns for your web site
- improve the general user experience for your web site visitors, and increase return visits
SEO is a fundamental part of search engine marketing. The most basic components of search engine optimization are represented in the chart following.

Our SEO Process
Bruce Brownlee Company LLC uses a very straightforward process to optimize your current or future web site, as listed here. Our process includes these activities undertaken, in the sequence shown, to drive more visitors and buyers to your web site, and to help you convert more visitors into buyers. We adjust the level of effort for each activity depending on the requirements of your search marketing goals, the strength of your existing or planned web site and marketing campaigns, and any budget limitations you have for improving your search marketing program.
- SEO Market Analysis
- Analysis of Current Web Site Metrics
- Competitive Analysis
- Keyword Research
- Keyword Planning
- Site Planning SEO
- Landing Page Design
- SEO Copy Writing
- On-Page Optimization
- Web Site QA
- Site Architecture Tuning
- Link Building
- Site Promotion
- Web Analytics
- Reputation Management